Tuesday, February 7, 2017

Learning how to use Premiere Pro was a fun experience and I really enjoyed it! I know that I will definitely being using this in the future for projects and potentially for jobs. At first the program was a little overwhelming with all of the various buttons and controls it had, but then after Mike taught us what each section meant and how there were multiple ways to complete the same action, it made things much more simple. I am excited to make more videos in the future and learn more advanced techniques in the program.

Thursday, January 26, 2017

Style Sheet with Reflection!

Making the Style Guide for my brand taught me a lot of different things about fonts, logos, color schemes, and what I want my personal brand to show. It took me a while to get exactly what I wanted my logo to look like, but with the help of InDesign and Adobe Illustrator I finally created one I really liked. My font was easier to decide, because I used it in the cursive letters in my logo. I chose that font for the logo because of how nicely the S and the D connect together. At first I had a background of two separate circles, but decided it looked better as one. I want my logo to read as neat, creative, organized, and assertive. This project was a lot of fun and I plan to continually update my brand as I learn more about what I want it to illustrate.

Tuesday, January 17, 2017

Branding Book Questions!

1. What makes good branding?

There are various topics that make a brand stand out and catch the attention of others and some of those factors include knowing your customers and staying loyal to them, having a strategy for your brand on how you will get yourself out there, and then having a great design to your brand that will catch the attention of others. 

By staying loyal to customers you have to satisfy their needs and accommodate to what they like. Get to know your customers and connect with them so they feel important and wanted to your business. 

By having a strategy for your brand you need to know how, when, where, and who you are going to brand yourself to or your business. Without a strategy, a businesses organization and plan will most likely not be as successful. 

By having a great design a business can make a worlds difference in their success. As stated in the branding book, a good logo can make all the difference for a business. The brands logo should illustrate something you are saying about the brand. 

Also, a brand should be consistent with the customers, strategy, and design to keep their business successful. 

2. What Branding principles are mentioned that I can apply?

Anyone can create a logo or symbol that represents their brand. All companies create their own unique logo that separates them from other businesses.

Originality can be implemented by any business, because they can create new ideas and thoughts that are positively different than other brands. 

Brand experience can also be a principle used, because everyone has their own experiences and trials that allowed them to learn what they know, and that can be put into a brand and its purpose. 

3. How can I make my brand using colors, fonts, etc.?

Images/Filters- Each brand can choose filters or a theme of filters for their brand, so that when people see certain images, they can recognize them or the filter that they have on them as your brand. Personally I love filters with high brightness and warm colors, so that could be put into my theme. 

Color- Brands can choose colors that go with the point or image their brand is trying to portray. Each color has a symbolic meaning connected with it, for example, green is connected to freshness and nature and yellow goes along with happiness and joy. So a brand should choose colors with what they are trying to portray. The colors should also be complementary, which can be shown on a color wheel as the colors opposite of each other. 

Fonts- There are thousands of beautiful typefaces created over the years, and each one can give off a certain vibe. A brand should choose a font that represents what they are trying to say. 

4. What did I learn from the case studies?

The case studies gave different examples of how brands combined all aspects of design like Images/Filters, Colors, and Fonts to represent their brand and how that effects the businesses overall success. There were different pictures of colors tones, fonts, and images a company used, which allowed us to see various examples and how each one are different, but appealing in their own way. It also allowed me to start to decide which fonts, colors, filters, I would choose for my own brand and I formed different opinions about all of the ones shown. 

Wednesday, December 7, 2016

Final Reflection!!!!

4 of my favorite posts


Movie Posters


Hootsuite Page



Pinterest & Flipboard

Virtual Reality & Travel Speech

Hello, my name is Shalyn Dougherty and today I am presenting about Virtual Reality and how it links to the travel industry. In my Digital Literacies class, we were given a pair of VR glasses that hold our smartphones, so that we were able to explore with different apps that illustrate virtual reality. Today I am going to speak to you about some of the amazing opportunities the creation brings.

Most of you have probably seen the commercials for virtual reality goggles, but weren't quite sure what they actually portrayed. Imagine strapping on a headset and immediately being immersed into a different universe, where no matter where you turned or what you heard, it felt as if you were truly there. With virtual reality glasses, you can travel anywhere in the world with the tap of a finger.

There are many companies and brands creating or investing in Virtual Reality, some of the most popular being the HTC Vive, Oculus Rift, Playstation VR, Google Cardboard, and VR Box. Some of the more expensive glasses have their own screen, sensors, and remotes, while others just need a smartphone inserted into the glasses box. Google Cardboard is a free app that allows people to view videos or games in VR form.

Virtual Reality itself allows someone to travel to other places, not physically but virtually. When someone puts on the VR glasses, no matter which way they turn or what they hear from the headphones, they are absorbed in a different world. Today my purpose is to illustrate to you how the travel industry can use this invention.

Travel agencies and various hotels are starting to recognize the power that virtual reality brings and companies are starting to use it to bring people to their business. VR is an amazing technology, but it can still not compare to physically experiencing the travel in real life. Companies are now starting to use VR to gives customers a preview and convince them to book a stay at their hotel or to visit their place.

As perfectly told by Abi Mandelbaum, CEO of You Visit, a virtual reality organization, “You can’t replicate that in VR, but you can give people a preview and understanding of what they would experience if they went to visit physically,” People can not only plan which places they will visit with VR, but what they will do at each destination. “Try before you buy” as the Las Vegas app puts it.

There are different places, apps, and companies using VR to link it to travel and business and today I am going to show you some of them I found through my research. National Parks have used VR, but there have also been apps created specifically for showing and letting people travel to different places. Businesses including Lufthansa, Carnival Cruise Lines, and Marriott are also exploring VR for their industry.

The National Park Service and Google collaborated to create a VR video of some of US’s most amazing national parks including New Mexico’s Carlsbad Cavern and Florida’s Dry Tortugas. The Video was named “The Hidden World's of the National Parks" and takes you many places within the parks. The video can be seen on YouTube, but also on a VR headset with the Google Cardboard app.

Another National Park illustrated in VR was at the Yosemite National Park where President Obama gives a tour around all of the nature. The Video, “Through the Ages: President Obama Celebrates America’s National Parks” the president walks you through different areas in the park and gives brief lessons and facts at each stop.

The Buckingham palace was the first landmark in the United Kingdom to explore with VR. It shows people places within the palace like the bedrooms, throne rooms, the picture gallery, and royal art collection. It is available to be seen with Google Cardboard or on YouTube. This video fully immerses you in the Buckingham palace and lets you tour all around the inside.

There have been numerous remarkable apps created for VR that allows users to travel all around, some of the most popular including Discovery VR, Jaunt, Ascape, and Google Cardboard. Weather you want to watch a show, travel to another country, check out different places within a city, or be submerged in interactive story, these apps have it all.

The Discovery VR app allows for people to watch TV shows but with a 360 view, you can be virtually in the show instead of just watching it on a screen. The app has videos from all over the world. You can swim with sharks on an episode of Jaws, walk through the streets of England or go on a Gondola ride in Venice on Discovery Atlas, or even go on a surf lesson on their adventure show.

Ascape is an app that lets you become a virtual traveler, and can watch 360 tours of almost anywhere in the world. You can make a list of everywhere you want to visit and the app takes you there. Jaunt is an app of short clips of destinations. The app started when it partnered with the travel agency Mountain Travel Sobek and they created a VR video in Peru that included the sight of Machu Picchu.

Lufthansa, a German airliner, used VR to create on-location videos in Beijing, Hong Kong, Miami, New York, San Francisco, and Tokyo. The films are 45 minutes long and take you to different areas within the cities on a plane. An airline company that is this up to date will definitely attract contemporary customers with their virtual reality videos.

Carnival Corporation paired with AT&T and Samsung to create a VR video of the experience on one of their cruises. The Samsung VR glasses showed the cruise in several AT&T stores to promote the store, product, and cruise line. You put on the headsets and can travel around both the inside of the cruise ship, on the deck, and the destinations that it visits.

Las Vegas is another place using VR with their app created called Vegas VR. People with the app can plan out an entire trip in Vegas based on their interests. The app even has schedules for different groups of people like food lovers, first timers and more.  The creators of the app believe that this is a huge advancement in technology for travel and will create more business.

In the past Marriott hotels have created VR experiences like the Ascend the Wal, A Game of Thrones experience that lets you experience climbing the wall from the TV series as a part of their “Travel Brilliantly” campaign where they target a younger audience more influenced by technology. Later, Marriott and Framestore studios paired together to create the first ever ‘Teleporter’ released in September of 2014.

The machine is a combination of Oculus’ Rift glasses and other 4D aspects. Step into the machine and put on a headset and they are instantly virtually transported to a black sand beach and Maui and then on the top of Tower 42 in London. When you’re ‘in Maui’ the floor of the machine is cushiony like sand, and a warm breeze is cast along with the smell of salt water. In London, you get the feeling of being 400 feet up with a cool air all around.

Two out of three US travelers say they are persuaded to physically visit a place after a VR experience of that area, according to Caroline Coyle, Vice President of Brand Strategy for the Las Vegas Convention and Visitors Authority. There are so many opportunities created with VR for travel and Cathy Tull simplifies it, “Virtual Reality is the future of vacation planning”.