Thursday, March 16, 2017 Tour of Limestone

  1. Make view face front of White Building
  2. Make face Cooper
  3. Make face Dixie Lodge
  4. Have one going into Dixie Lodge
  5. Face going back out until the main campus
  6. Fix orientation in all of Granberry
  7. Add another spot to Winnie
  8. Fix orientation in Winnie
  9. Fix orientation in library
  10. Out of lib not going to central campus
  11. Fix auditorium orientation
  12. Out of auditorium going outside of lib and auditorium
  13. Field Trip good
  14. Show more of Montgomery?
  15. Fix orientation of Carroll
  16. Show downstairs of Carroll
  17. Fix orientation inside of Hamrick

Tuesday, March 14, 2017

Rule of Thirds Live Blog

*Rule of Thirds- Divide screen into thirds horizontally and vertically

Put people or objects on those lines

Becomes more appealing to the eye

*180 Degree Rule- Make imaginary line and keep camera on one side, don't go 360

*Three Point Lighting

Key light (big bright light)

Fill light (helps key light, softer, shadows)

Back light/hair light (separates from background)


Diffusion in front of light will flatter, soften and spread light

tips- nose room, more space in front of nose
        head room, no space above head, eyes are 2/3 way up frame
        hands not popping out of frame
        spend as much time thinking about background as subject and foreground

Mise En Scene- setting and mood in scene

Sunday, February 26, 2017

17 Nuggets of Video Making Truth

  1. Entertain or Die- Watching video is a transactional experience, and if the video doesn't do its part, you feel cheated.
  2. The Road to Bad Video Is Paved with No Intent- Before you shoot your next video, brainstorm a long list of why you're doing it and how you want to treat the audience.
  3. Should It Be a Video?- If what you have to say is best said with charts and lists, it may not be a good video material.
  4. Instant Creativity- Break brainstorming session into two phases: Making and List & Making Choices.
  5. Know Your Audience- Use the Who, What, When, Where, and Why method to decide what will be a good way to illustrate your video. 
  6. Know Your Story- Stripped to its essentials, a story has four elements: a hero, a beginning, a middle, and an end.
  7. Think In Shots- Cutting shots together creates meaning and creates a richer story.
  8. Make Every Picture Tell the Story- The film, a sequence, a scene, and a shot.
  9. Keep It Short: The Rubbermaid Rule- If you think you need a 10-minute Web video, plan for 3 minutes.
  10. Always Leave Them Wanting- What made people want to stay was the promise of something more to come.
  11. Pitch It- Having a good pitch not only helped people tell my story, it made them want to tell it.
  12. Know Your Video: Part 1- Genres come with certain built-in structures that the audience expects you to deliver.
  13. Know Your Video: Part 2- Different structures, different movies. And so it is with your video.
  14. When You Need a Script- If your story has more dialogue and detail than you can easily hold in your head, it needs a script.
  15. If You Have Nothing to Say, Shut Up- Avoid: Describing the pictures, Waffle words, weasel phrases, and other mushy restatements of the obvious, and Repetition.
  16. If You Wing It, It Will Suck- The most memorable home videos and docs tell stories. Those stories don't just magically appear in the edit room. You have to imagine them before you start shooting.
  17. Plan with a Shot List- To make your shot list, start by brainstorming a long list of everything you might want to shoot.

Tuesday, February 7, 2017

Learning how to use Premiere Pro was a fun experience and I really enjoyed it! I know that I will definitely being using this in the future for projects and potentially for jobs. At first the program was a little overwhelming with all of the various buttons and controls it had, but then after Mike taught us what each section meant and how there were multiple ways to complete the same action, it made things much more simple. I am excited to make more videos in the future and learn more advanced techniques in the program.

Thursday, January 26, 2017

Style Sheet with Reflection!

Making the Style Guide for my brand taught me a lot of different things about fonts, logos, color schemes, and what I want my personal brand to show. It took me a while to get exactly what I wanted my logo to look like, but with the help of InDesign and Adobe Illustrator I finally created one I really liked. My font was easier to decide, because I used it in the cursive letters in my logo. I chose that font for the logo because of how nicely the S and the D connect together. At first I had a background of two separate circles, but decided it looked better as one. I want my logo to read as neat, creative, organized, and assertive. This project was a lot of fun and I plan to continually update my brand as I learn more about what I want it to illustrate.

Tuesday, January 17, 2017

Branding Book Questions!

1. What makes good branding?

There are various topics that make a brand stand out and catch the attention of others and some of those factors include knowing your customers and staying loyal to them, having a strategy for your brand on how you will get yourself out there, and then having a great design to your brand that will catch the attention of others. 

By staying loyal to customers you have to satisfy their needs and accommodate to what they like. Get to know your customers and connect with them so they feel important and wanted to your business. 

By having a strategy for your brand you need to know how, when, where, and who you are going to brand yourself to or your business. Without a strategy, a businesses organization and plan will most likely not be as successful. 

By having a great design a business can make a worlds difference in their success. As stated in the branding book, a good logo can make all the difference for a business. The brands logo should illustrate something you are saying about the brand. 

Also, a brand should be consistent with the customers, strategy, and design to keep their business successful. 

2. What Branding principles are mentioned that I can apply?

Anyone can create a logo or symbol that represents their brand. All companies create their own unique logo that separates them from other businesses.

Originality can be implemented by any business, because they can create new ideas and thoughts that are positively different than other brands. 

Brand experience can also be a principle used, because everyone has their own experiences and trials that allowed them to learn what they know, and that can be put into a brand and its purpose. 

3. How can I make my brand using colors, fonts, etc.?

Images/Filters- Each brand can choose filters or a theme of filters for their brand, so that when people see certain images, they can recognize them or the filter that they have on them as your brand. Personally I love filters with high brightness and warm colors, so that could be put into my theme. 

Color- Brands can choose colors that go with the point or image their brand is trying to portray. Each color has a symbolic meaning connected with it, for example, green is connected to freshness and nature and yellow goes along with happiness and joy. So a brand should choose colors with what they are trying to portray. The colors should also be complementary, which can be shown on a color wheel as the colors opposite of each other. 

Fonts- There are thousands of beautiful typefaces created over the years, and each one can give off a certain vibe. A brand should choose a font that represents what they are trying to say. 

4. What did I learn from the case studies?

The case studies gave different examples of how brands combined all aspects of design like Images/Filters, Colors, and Fonts to represent their brand and how that effects the businesses overall success. There were different pictures of colors tones, fonts, and images a company used, which allowed us to see various examples and how each one are different, but appealing in their own way. It also allowed me to start to decide which fonts, colors, filters, I would choose for my own brand and I formed different opinions about all of the ones shown.